Jeffrey Pollack, World Series of Poker commissioner for Harrah's Entertainment, said poker still has a public stigma that makes it hard to penetrate mainstream America for sponsorship dollars.
While the statement may seem odd considering how much poker is programmed on various cable channels, he insists that mainstream America still has not warmed up to the game.
"We still have a long way to go in convincing Madison Avenue that poker is a good property to associate with," he said. "The connectivity to Vegas and to gaming for some companies is a little too out-of-the-box. But we are starting to change perception."
Pollack added poker is where NASCAR was 10 years ago in acceptability.
He was NASCAR's managing director of broadcasting and new media for five years before joining Harrah's in August 2005
The world's largest poker tournament has sponsorship deals with Miller Brewing Co., Hershey's and Hertz
No comments:
Post a Comment