Business Press item

UNWANTED BUSINESS: Hey you! Frat kid hauling that cooler of beer to your room with your buddies in tank tops and flip flops, the Hard Rock Hotel is not interested in your business any longer.
Executives from Morgans Hotel Group and the Hard Rock made that point crystal clear during a media presentation June 2 discussing upcoming renovations and other operational changes for the property.
The New York-based boutique hotel operator closed on the $770 million purchase of the Hard Rock Hotel in early February and announced a $600 million renovation in March.
The company said the property has been running at 96 percent occupancy the first few months of ownership but will slowly shift its customer base more toward its boutique hotel customer base.
That includes pricing out those frat boys for a more financially sophisticated customer.

Las Vegas Business Press